Parks Canada official merchandise was created as a meaningful outlet for expressing Canadians' pride and support for their country’s incredible natural spaces and heritage places.

There are multiple ways Canadians and international visitors can purchase Parks Canada official merchandise: online through the Parks Canada Shop, or in stores owned and managed by Parks Canada or other retailers.

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Since 2017, Parks Canada has reinvested 100% of its profits from the sale of official merchandise into programs and conservation projects at Parks Canada administered places. Here are some of these projects.


Sharing the waters with belugas at Saguenay–St. Lawrence (2021)

A beluga whale emerging vertically from the water.

In 2021, purchases support the scientific monitoring of the St. Lawrence beluga whale at Saguenay–St. Lawrence Marine Park. From the shore, the Parks Canada research team studies how this endangered species socializes, feeds, and rests. They also characterize recreational boat and ship traffic. Monitoring helps better understand the natural habitat of the beluga whale to put into place strong conservation measures.

Fire for fauna at Grasslands (2020)

A Parks Canada employee walks near a prescribed fire on the prairie.

At Grasslands National Park, prescribed fire has improved grassland habitat for birds and some iconic prairie species including bison and the super-cute (and threatened) black-tailed prairie dog. Prescribed fire helps restore grassland biodiversity and reduce combustible grasses that contribute to uncontrollable wildfires.

Kokanee Salmon in Kluane (2019)

Kathleen River
Kathleen River, Kluane National Park and Reserve. Kluane's kokanee salmon complete their entire life cycle in the Kathleen Lake ecosystem.

In Kluane National Park and Reserve, proceeds helped fund genetic research of the kokanee salmon to determine viable recovery options. Parks Canada is concerned about declining numbers and the genetic health of the current population.

Turtles at Point Pelee (2017)

A Parks Canada employee shows a painted turtle to a young girl.

Point Pelee National Park enlisted the help of experts who recommended new measures to make the local habitat safer for turtles, which will also benefit the park’s snakes, frogs, toads and the endangered five-lined skink, a tiny lizard familiar to the area.